Cultural diversity and operational performance: entrepreneurial orientation as a mediator
International Journal of Quality & Reliability Management
ISSN: 0265-671X
Article publication date: 10 June 2019
Issue publication date: 23 September 2019
Abstract
Purpose
The purpose of this paper is to test the mediating role of entrepreneurial orientation in the nexus between cultural diversity (CD) and firm operational performance (OP).
Design/methodology/approach
The population of the current study is foreign industrial firms listed in the tax directorate of the Kurdistan region of Iraq (KRI). A stratified random sampling technique was applied to select 136 firms in KRI, with a response rate of 57 per cent. Smart-PLS was used to examine the hypothesised relationships in the proposed framework.
Findings
The results indicate that CD is significantly related to a firm’s OP. Entrepreneurial orientation (EO) is, in turn, significantly related to a firm’s OP. Furthermore, the results provide evidence that EO plays a mediating role in the nexus between CD and a firm’s OP.
Originality/value
The study highlights the importance of CD and EO in supporting a firm’s OP. In addition, the findings will provide scholars and managers a deeper understanding of the role of EO as a mediator through which CD enhances a firm’s OP.
Keywords
Citation
Aljanabi, A.R.A., Hamasaleh, S.H. and Mohd Noor, N.A. (2019), "Cultural diversity and operational performance: entrepreneurial orientation as a mediator", International Journal of Quality & Reliability Management, Vol. 36 No. 9, pp. 1522-1539. https://doi.org/10.1108/IJQRM-10-2018-0262
Publisher
:Emerald Publishing Limited
Copyright © 2019, Emerald Publishing Limited