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Cultural diversity and operational performance: entrepreneurial orientation as a mediator

Abdulqadir Rahomee Ahmed Aljanabi (Department of Public Relations and Marketing, Sulaimani Polytechnic University, Sulaymaniyah, Iraq)
Salah Hamasaeed Hamasaleh (Department of Tourism, University of Sulaimani, Sulaymaniyah, Iraq)
Nor Azila Mohd Noor (Othman Yeop Abdullah Graduate School of Business, University Utara Malaysia, Sintok, Malaysia)

International Journal of Quality & Reliability Management

ISSN: 0265-671X

Article publication date: 10 June 2019

Issue publication date: 23 September 2019

511

Abstract

Purpose

The purpose of this paper is to test the mediating role of entrepreneurial orientation in the nexus between cultural diversity (CD) and firm operational performance (OP).

Design/methodology/approach

The population of the current study is foreign industrial firms listed in the tax directorate of the Kurdistan region of Iraq (KRI). A stratified random sampling technique was applied to select 136 firms in KRI, with a response rate of 57 per cent. Smart-PLS was used to examine the hypothesised relationships in the proposed framework.

Findings

The results indicate that CD is significantly related to a firm’s OP. Entrepreneurial orientation (EO) is, in turn, significantly related to a firm’s OP. Furthermore, the results provide evidence that EO plays a mediating role in the nexus between CD and a firm’s OP.

Originality/value

The study highlights the importance of CD and EO in supporting a firm’s OP. In addition, the findings will provide scholars and managers a deeper understanding of the role of EO as a mediator through which CD enhances a firm’s OP.

Keywords

Citation

Aljanabi, A.R.A., Hamasaleh, S.H. and Mohd Noor, N.A. (2019), "Cultural diversity and operational performance: entrepreneurial orientation as a mediator", International Journal of Quality & Reliability Management, Vol. 36 No. 9, pp. 1522-1539. https://doi.org/10.1108/IJQRM-10-2018-0262

Publisher

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Emerald Publishing Limited

Copyright © 2019, Emerald Publishing Limited

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