A conceptual framework for the adoption of smartphones in a sports context
International Journal of Sports Marketing and Sponsorship
ISSN: 1464-6668
Article publication date: 1 April 2015
Abstract
This study proposes a conceptual model to comprehensively understand how sports fans perceive and accept smartphones and applications in a sport consumption context by developing a series of propositions. Theoretically based on the Technology Acceptance Model (TAM) and the Sport Website Acceptance Model (SWAM), this study provides fundamental groundwork to better conceptualise sports fans' decision making processes involving the latest technology used to consume sport.
Citation
Ha, J.-P., Kang, S.J. and Ha, J. (2015), "A conceptual framework for the adoption of smartphones in a sports context", International Journal of Sports Marketing and Sponsorship, Vol. 16 No. 3, pp. 2-19. https://doi.org/10.1108/IJSMS-16-03-2015-B002
Publisher
:Emerald Group Publishing Limited
Copyright © 2015 by Winthrop Publications Limited