Aspiration, foreignness liability and market potential: How do they relate to small firms’ international entrepreneurial orientation?
International Marketing Review
ISSN: 0265-1335
Article publication date: 30 August 2018
Issue publication date: 25 October 2018
Abstract
Purpose
Using behavioral theory of the firm, the purpose of this paper is to examine how a small firm’s performance relative to historical and social aspirations is related to its international entrepreneurial orientation (IEO). This study also explores two environmental factors, liability of foreignness (LoF) and host-country market potential (HMP), as the moderators for the relationship of performance and IEO.
Design/methodology/approach
This study uses survey for data collection from Canadian small firms and employs regression models for data analysis.
Findings
The results show that small firms demonstrate stronger IEO when their performance is below aspirations, but their IEO diminishes when their performance exceeds aspirations. The authors also found that a small firm’s LoF does not moderate the impact of its performance feedback on IEO. However, the authors found HMP plays a moderating role when a small firm’s performance is below aspirations.
Originality/value
This study investigates the relationship of IEO to aspiration and found that this relationship is moderated by HMP. The study advances our knowledge on small firms’ international behavior.
Keywords
Citation
Li, L., Qian, G., Qian, Z. and Lu, I.R.R. (2018), "Aspiration, foreignness liability and market potential: How do they relate to small firms’ international entrepreneurial orientation?", International Marketing Review, Vol. 35 No. 6, pp. 1009-1032. https://doi.org/10.1108/IMR-03-2017-0062
Publisher
:Emerald Publishing Limited
Copyright © 2018, Emerald Publishing Limited