To read this content please select one of the options below:

Aspiration, foreignness liability and market potential: How do they relate to small firms’ international entrepreneurial orientation?

Lee Li (School of Administrative Studies, York University, Toronto, Canada)
Gongming Qian (Department of Management, The Chinese University of Hong Kong, Hong Kong)
Zhengming Qian (Department of Statistics, Xiamen University, Xiamen, China)
Irene R.R. Lu (School of Business, Carleton University, Ottawa, Canada)

International Marketing Review

ISSN: 0265-1335

Article publication date: 30 August 2018

Issue publication date: 25 October 2018

831

Abstract

Purpose

Using behavioral theory of the firm, the purpose of this paper is to examine how a small firm’s performance relative to historical and social aspirations is related to its international entrepreneurial orientation (IEO). This study also explores two environmental factors, liability of foreignness (LoF) and host-country market potential (HMP), as the moderators for the relationship of performance and IEO.

Design/methodology/approach

This study uses survey for data collection from Canadian small firms and employs regression models for data analysis.

Findings

The results show that small firms demonstrate stronger IEO when their performance is below aspirations, but their IEO diminishes when their performance exceeds aspirations. The authors also found that a small firm’s LoF does not moderate the impact of its performance feedback on IEO. However, the authors found HMP plays a moderating role when a small firm’s performance is below aspirations.

Originality/value

This study investigates the relationship of IEO to aspiration and found that this relationship is moderated by HMP. The study advances our knowledge on small firms’ international behavior.

Keywords

Citation

Li, L., Qian, G., Qian, Z. and Lu, I.R.R. (2018), "Aspiration, foreignness liability and market potential: How do they relate to small firms’ international entrepreneurial orientation?", International Marketing Review, Vol. 35 No. 6, pp. 1009-1032. https://doi.org/10.1108/IMR-03-2017-0062

Publisher

:

Emerald Publishing Limited

Copyright © 2018, Emerald Publishing Limited

Related articles