Managers’ perception of mobile technology adoption in the Life Insurance industry

The purpose of this paper is to examine the factors that influence the adoption of mobile technology by considering the information technology (IT) managers’ perception. The research identified the key challenges managers faced and whether management would adopt mobile technology or not.

A quantitative approach was used for this research, whereby an explanatory research was utilised. Questionnaires were developed and distributed to respondents who were in management and leadership positions and who were responsible for IT within their organisations. Demographic variables of age, gender differences, level of education, level of experience and culture were tested for association to the perceived factors and adoption. A χ² of association was used to test the association between demographic variables and mobile technology adoption.

The results found that perceived ease of use, perceived usefulness, perceived complexity and perceived cost are important factors for adoption. However, perceived risk was a key factor in the adoption of mobile technology. Mobile strategy adoption must consider perceived risk factors central to the adoption. The younger generation (20 to 40) years found it easier to adopt technology than the older generation of 41 years and older. Individuals with a post matriculation level of education understood the importance of risk and cost required for adoption.

Purposive sampling from a single industry (Life Insurance) was used. Limited literature was available regarding managers perception of mobile technology adoption in the Life Insurance industry.

The research offers managers insight into the important factors that need to be considered in adopting mobile technology.

With mobile technology being pervasive, the research seeks to provide managers with the insight in managing the adoption of the technology.