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The development of consumer privacy protection policy in China: a historical review

Zhihong Gao (Department of Marketing, Advertising & Legal Studies, Rider University, Lawrenceville, New Jersey, USA)
Susan O’Sullivan-Gavin (Department of Marketing, Advertising & Legal Studies, Rider University, Lawrenceville, New Jersey, USA)

Journal of Historical Research in Marketing

ISSN: 1755-750X

Article publication date: 18 May 2015

842

Abstract

Purpose

Given the unique cultural-political context of China, this paper aims to investigate two research questions: What has been the development trajectory of policy-making on consumer privacy protection in China, and what factors have shaped its development over the years?

Design/methodology/approach

This paper adopts a historical approach and examines the development of Chinese consumer privacy policy during four periods: 1980s, 1990s, 2000s and 2010-present.

Findings

Chinese policy-making on consumer privacy protection has made steady advancement in the past few decades due to factors such as technological development, elite advocacy and emulation of other markets; however, the effects of these factors are conditioned by local forces.

Originality/value

To date, most studies of consumer privacy issues have focused on Western countries, especially the European Union and the USA. A better understanding of how consumer privacy policy has developed in China provides important lessons on the promotion of consumer privacy protection in other developing countries.

Keywords

Acknowledgements

This project is supported in part by a Davis fellowship to the first author from College of Business Administration, Rider University.

Citation

Gao, Z. and O’Sullivan-Gavin, S. (2015), "The development of consumer privacy protection policy in China: a historical review", Journal of Historical Research in Marketing, Vol. 7 No. 2, pp. 232-255. https://doi.org/10.1108/JHRM-08-2014-0022

Publisher

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Emerald Group Publishing Limited

Copyright © 2015, Emerald Group Publishing Limited

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