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Towards a framework for innovation orientation within business and management studies: A systematic review and paths for future research

David Norris (Business School, Teesside University, Middlesbrough, UK)
Malgorzata Ciesielska (Newcastle Business School, Northumbria University, Newcastle upon Tyne, UK)

Journal of Organizational Change Management

ISSN: 0953-4814

Article publication date: 30 January 2019

1290

Abstract

Purpose

The innovation orientation theory has emerged within the literature in the last 40 years particular within the development of other strategic orientations, but the bulk of seminal literature in the area has been developed in the past 11 years. The purpose of this paper is to revisit the concept innovation orientation in the light of recent research.

Design/methodology/approach

This paper presents a systematic review of this literature, covering 74 scholarly articles published between 1982 and 2017.

Findings

Innovation orientation is a sub-construct positioned within the wider field of innovation and relates to an innovation-based strategic orientation, where orientation is used to describe the overall dominant approach that represents an organisation’s competitive posture and strategic focus. It is a multifaceted construct that includes a range of core common variables innovation culture, competition-based understanding, organisational flexibility and specific capital and knowledge capabilities and is particular relevant for that managers and executives to understand how to manage innovation at the firm level. Literature also reports links between innovation orientation and organisational performance.

Originality/value

On the basis of these analyses, a comprehensive innovation orientation framework is developed including key antecedents and key outcomes in terms of performance enhancement and capabilities development. Suggestions for future research are also presented.

Keywords

Citation

Norris, D. and Ciesielska, M. (2019), "Towards a framework for innovation orientation within business and management studies: A systematic review and paths for future research", Journal of Organizational Change Management, Vol. 32 No. 1, pp. 123-144. https://doi.org/10.1108/JOCM-02-2018-0051

Publisher

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Emerald Publishing Limited

Copyright © 2019, Emerald Publishing Limited

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