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Institutional CSR: provision of public goods in developing economies

Andrew Bradly (Research School of Management, College of Business and Economics, Australian National University, Canberra, Australian Capital Territory, Australia)
Ganesh Nathan (Institute of Management, Fachhochschule Nordwestschweiz, Brugg-Windisch, AG, Switzerland, and Department of International Business, Business School Lausanne, Chavannes, Switzerland)

Social Responsibility Journal

ISSN: 1747-1117

Article publication date: 28 November 2018

Issue publication date: 27 September 2019

566

Abstract

Purpose

This paper aims to introduce the concept of institutional CSR and explains its antecedents, key characteristics and the potential implications arising from private firms providing public goods and services in developing economies.

Design/methodology/approach

The paper conceptualises institutional CSR using key insights from institutional theory along with legitimacy theory. It integrates the antecedents of CSR at the state and society levels and shows how firms may respond to these antecedents within an integrated institutional CSR framework.

Findings

The paper derives six distinct characteristics of institutional CSR and presents a conceptual model to inform how institutional CSR occurs in practice.

Practical implications

This paper brings to the attention the need for private firms that undertake institutional CSR activities to engage more closely with the state to ensure better societal outcomes.

Social implications

The paper identifies the importance of resource coordination between the state and the firm for the efficient and effective provision of public goods and services. Without such coordination, moral hazard, resource imbalances and long-term viability concerns pose a risk for institutional CSR activities. It furthermore highlights important implications for societal governance.

Originality/value

The paper makes an important contribution to the literature on CSR practices within developing economies by conceptualising institutional CSR in providing public goods and services.

Keywords

Citation

Bradly, A. and Nathan, G. (2019), "Institutional CSR: provision of public goods in developing economies", Social Responsibility Journal, Vol. 15 No. 7, pp. 874-887. https://doi.org/10.1108/SRJ-01-2018-0019

Publisher

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Emerald Publishing Limited

Copyright © 2018, Emerald Publishing Limited

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