Factors affecting the continued use of e-government websites by citizens: An exploratory study in the Jordanian public sector

The concept of eGovernment has received much focus and emphasis across the public administrative sector, with interest centred on its public performance in terms of effectiveness and efficiency. Accordingly, this paper aims to consider those factors affecting the continuous adoption of eGovernment websites by citizens in the context of Jordan, through the design and development of a conceptual model, five factors included, notably digital literacy, e-service marketing efficiency, e-service quality, compulsory e-service utilisation and public staff assistance in regards the transformation of e-service.

To conduct this paper, a quantitative approach was used, after operationalising variables into indicators; data were gathered through the application and completion of a questionnaire survey, by public-sector subjects making up a sample of 237 individuals purposively sampled, wit structural equation modelling was applied to analyse data.

The results garnered emphasise digital literacy and e-service quality as important factors amongst citizens in Jordan in regards their intention to use, on a continuous basis, eGovernment websites, providing an explanation across 42 per cent of the variance in this regard. On the other hand, the other three factors of e-service marketing efficiency, compulsory e-service use and public staff assistance in regards the transformation of e-service were not identified as significant in terms of their influence on the intention to adopt the ongoing use of eGovernment websites among citizens in the Jordanian context indicating some issues that challenge the eGovernment success.

This work’s findings are survey-based, subsequent studies could make use of qualitative methods in mind of achieving more detailed and comprehensive understanding of the links between the factors outlined in this study, further, there is the suggestion that other longitudinal and experimental works be completed to establish the links outlined in this study.

For eGovernment websites continued usage to be efficacious, several facilitating and supporting conditions are vital, including technical and managerial sustenance, as well as supporting policies and regulations that put eGovernment websites into the compulsory utilisation, which requires all the other affecting factors to be in line with facilitating such compulsory orientation.

Many studies have been done on exploring the factors that affect the initial adoption of eGovernment websites; however –and up to the author knowledge – this is the first study that explore the second stage of the adoption process, namely, continued use in the context of a developing country such as Jordan. This work will therefore provide a contribution to the eGovernment literature in specific relation to continued use. This will be done through taking into account all five of these factors.