EXPORT ACTIVITIES AND PROSPECTS OF HAWAIIAN FIRMS
Ralph C. Hook Jr.
(University of Hawaii, Honolulu, Hawaii)
Michael R. Czinkota
(Georgetown University)
135
Abstract
Export activity has become an issue of national importance with exports from the Pacific region increasing dramatically over the past ten years. Within the Pacific region, Hawaii is of particular interest for US trade development purposes. This article investigates export activities and prospects of Hawaiian firms in order to obtain a better understanding of international trade.
Keywords
Citation
Hook, R.C. and Czinkota, M.R. (1988), "EXPORT ACTIVITIES AND PROSPECTS OF HAWAIIAN FIRMS", International Marketing Review, Vol. 5 No. 4, pp. 51-57. https://doi.org/10.1108/eb008365
Publisher
:MCB UP Ltd
Copyright © 1988, MCB UP Limited