THE NEED FOR STRATEGIC FLEXIBILITY
David A. Aaker
(Professor, University of California at Berkeley)
Briance Mascarenhas
(Professor, Rice University)
2907
Abstract
How can today's business cope with increasing uncertainty? The answer lies in opening up avenues of strategic flexibility. The authors tell how.
Citation
Aaker, D.A. and Mascarenhas, B. (1984), "THE NEED FOR STRATEGIC FLEXIBILITY", Journal of Business Strategy, Vol. 5 No. 2, pp. 74-82. https://doi.org/10.1108/eb039060
Publisher
:MCB UP Ltd
Copyright © 1984, MCB UP Limited