To read this content please select one of the options below:

THE NEED FOR STRATEGIC FLEXIBILITY

David A. Aaker (Professor, University of California at Berkeley)
Briance Mascarenhas (Professor, Rice University)

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 March 1984

2907

Abstract

How can today's business cope with increasing uncertainty? The answer lies in opening up avenues of strategic flexibility. The authors tell how.

Citation

Aaker, D.A. and Mascarenhas, B. (1984), "THE NEED FOR STRATEGIC FLEXIBILITY", Journal of Business Strategy, Vol. 5 No. 2, pp. 74-82. https://doi.org/10.1108/eb039060

Publisher

:

MCB UP Ltd

Copyright © 1984, MCB UP Limited

Related articles