Invest in a High‐Yield Strategic Plan
Arnold S. Judson
(Chairman of Gray‐Judson‐Howard, Inc., a management and strategy consulting firm based in Cambridge, Massachusetts)
314
Abstract
For strategy to be successful, senior executives must first acknowledge the barriers that block lasting change from occurring in their organizations and then help transform the way people, processes, and systems work.
Citation
Judson, A.S. (1991), "Invest in a High‐Yield Strategic Plan", Journal of Business Strategy, Vol. 12 No. 4, pp. 34-39. https://doi.org/10.1108/eb039428
Publisher
:MCB UP Ltd
Copyright © 1991, MCB UP Limited