The Discipline of the Narrow Focus
Al Ries
(Chairman of Trout & Ries, a marketing strategy firm based in Greenwich CT)
666
Abstract
Last year, General Motors Corp. lost $4.5 billion. So what? Times were bad. Sales of cars and light trucks in the US in 1991 were down 11% from the previous year.
Citation
Ries, A. (1992), "The Discipline of the Narrow Focus", Journal of Business Strategy, Vol. 13 No. 6, pp. 3-9. https://doi.org/10.1108/eb039520
Publisher
:MCB UP Ltd
Copyright © 1992, MCB UP Limited