Twenty-First Century Celebrity: Fame In Digital Culture

Prelims

Celebrity Studies and the Changing Media Landscape

Towards a Theory of Media and Affordance

Celebrities and Their Audience(s)

The 2000s: Reality TV and ‘Micro-Celebrity’—Webcam Girls and Bloggers

Twitter as ‘Fundamental’: The Obligatory Use of Social Media by Celebrities

YouTubers

The Popularity and Appeal of YouTubers: ‘Authenticity’ and ‘Ordinariness’

Instagram and the Rise of the Social Media ‘Influencer’

“What Else Does He Do?” Meme Celebrities

Snapchat, Persona Studies, and Twenty-First Century Political Celebrity

Postscript: Conclusions and Reflections

References

Index