“The unreasonable power of creativity”: Robert Senior, CEO, EMEA at Saatchi and Saatchi Fallon Group, on how ideas are crucial to a more positive future
Abstract
Purpose
The purpose of this article is to provide an interview with Robert Senior, CEO, EMEA of SSF (Saatchi and Saatchi Fallon Group).
Design/methodology/approach
The paper provides an interview with Robert Senior.
Findings
Senior discusses the importance of creativity and idea generation, and the issues facing the advertising industry.
Originality/value
The interview offers advice for senior professionals working in the creative industries.
Keywords
Citation
Bell, G. (2013), "“The unreasonable power of creativity”: Robert Senior, CEO, EMEA at Saatchi and Saatchi Fallon Group, on how ideas are crucial to a more positive future", Strategic Direction, Vol. 29 No. 2, pp. 38-40. https://doi.org/10.1108/02580541311298074
Publisher
:Emerald Group Publishing Limited
Copyright © 2013, Emerald Group Publishing Limited