To read this content please select one of the options below:

Sports sponsorship, spectator recall and false consensus

Roger Bennett (Department of Business Studies, London Guildhall University, London, UK)

European Journal of Marketing

ISSN: 0309-0566

Article publication date: 1 April 1999

Downloads

16253

Keywords

Citation

Bennett, R. (1999), "Sports sponsorship, spectator recall and false consensus", European Journal of Marketing, Vol. 33 No. 3/4, pp. 291-313. https://doi.org/10.1108/03090569910253071

Publisher

:

Emerald Group Publishing Limited

Copyright © 1999, Emerald Group Publishing Limited

Related articles