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What is the sports product and who buys it? The marketing of professional sports leagues

Daniel S. Mason (Department of Kinesiology, University of Maryland, College Park, Maryland, USA)

European Journal of Marketing

ISSN: 0309-0566

Article publication date: 1 April 1999

25190

Keywords

Citation

S. Mason, D. (1999), "What is the sports product and who buys it? The marketing of professional sports leagues", European Journal of Marketing, Vol. 33 No. 3/4, pp. 402-419. https://doi.org/10.1108/03090569910253251

Publisher

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Emerald Group Publishing Limited

Copyright © 1999, Emerald Group Publishing Limited

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