Values as knowledge: a new frame of reference for a new generation of knowledge workers

From the frame of reference reflecting on values as knowledge, this paper aims to explore future organizational values that resonate with characteristics of a increasing change, rising uncertainty, growing complexity and ubiquitous anxiety (CUCA) environment and a new generation of knowledge workers.

The paper shifts the frame of reference to reflect on values as knowledge, and from that viewpoint explores future organizational values that resonate with characteristics of a CUCA environment and a new generation of knowledge workers. It lays the groundwork by first clearly defining knowledge and aspects of knowledge, and values. It then takes a closer look at the relationship between knowledge and values, values in organizations, and aligning values.

Exploring values as knowledge offers the opportunity for a deeper understanding of the relationships among values. The eight proposed values (integrity, empathy, transparency, participation, collaboration, contribution, learning, and creativity) are somewhat interdependent, consistent with working in a CUCA environment, and appear to resonate with the Net Generation.

The paper provides a new frame of reference for understanding values. It proposes eight values in resonance with a new generation of knowledge workers.