Does “meaningful gamification” address gen Y needs? Exploring its influence on creating meaningful engagement for gen Y workers

This paper aims to review the role of “meaningful gamification” in creating meaningful experience to engage Gen Y workers.

This paper adopts a critical, practitioner perspective to review the role of “meaningful gamification” in creating meaningful experience to engage Gen Y workers.

The author argues that “meaningful gamification” holds the potential to address Gen Y needs. In that way, it creates a base of personal relevance for the Gen Ys to relate with their own work. This ultimately translates into a meaningful experience for the employees to cherish their work.

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