How do Chinese multinationals perceive factors affecting the integration-responsiveness framework?
Abstract
Purpose
The purpose of this paper is to clarify how Chinese multinationals perceive factors affecting the integration-responsiveness (I-R) framework.
Design/methodology/approach
This study extends quantitative and conceptual studies that have clarified and assessed the underlying factors that influence multinational enterprises’ (MNEs) international business strategy choices relating to global integration and local responsiveness with the use of cross-level and in-depth interviews. Top management perceptions from nine Chinese MNEs with operations in Australia are detailed.
Findings
The study obtains empirical evidence on applying the I-R framework in the context of MNEs from emerging markets. Also the hybrid factors affecting both integration and responsiveness synchronously have been confirmed by Chinese multinationals.
Research limitations/implications
As a cross-sectional study, the paper focuses on senior executives’ perceptions on factors affecting the I-R framework. This analysis would be enriched by melding these perspectives with extensive secondary data on the companies concerned to assess the ratings assigned.
Originality/value
When studying factors affecting global integration and local responsiveness prior studies have centred on multinationals from advanced economies and/or their subsidiaries in emerging markets. This concentration leaves unclear the relevance of developed country centred findings to MNEs from emerging markets and their subsidiaries in advanced economies, and the demonstration of how emerging markets MNEs perceive factors affecting the I-R framework.
Keywords
Acknowledgements
The authors thank Dr Lin Cui (The Australian National University), Professor Yadong Luo (The University of Miami), Professor Mary Yoko Brannen (INSEAD), Professor Chris Nyland (Monash University), and editors and three reviewers of International Journal of Emerging Markets for their insightful comments on early versions.
Citation
Fan, D. and Jiuhua Zhu, C. (2014), "How do Chinese multinationals perceive factors affecting the integration-responsiveness framework?", International Journal of Emerging Markets, Vol. 9 No. 2, pp. 181-204. https://doi.org/10.1108/IJoEM-05-2013-0077
Publisher
:Emerald Group Publishing Limited
Copyright © 2014, Emerald Group Publishing Limited