Modeling and classification of enablers of CSR in Indian firms

The purpose of this paper is to study corporate social responsibility (CSR) enablers, with special reference to Indian firms. Further, the CSR enablers have been identified and their ranking obtained, and interactions and interrelationships among the different enablers have also been studied.

The interpretive structural modeling (ISM) approach was used to evaluate the interactions among the various enablers of CSR implementation, from the perspective of Indian companies.

In the course of this paper, based on a detailed literature review, nine enablers were identified and after seeking expert opinion, eight CSR implementation enablers were shortlisted. The present study has identified that top management commitment, organizational culture and formal strategic planning are the main enablers of CSR implementation in Indian companies, whereas corporate reputation, better financial performance and customer satisfaction are the dependent enablers that have high dependence power but weak driving power.

The ISM-based model of CSR enablers presented in this paper will prove to be of interest to academicians and practitioners alike. While academicians will gain a better understanding of enablers of CSR implementation from the perspective of one of the fastest growing economies of the world, practitioners will gain a better understanding of CSR enablers, and their enhanced knowledge will help them to effectively implement CSR in their organizations.