To read this content please select one of the options below:

Twenty‐first century management rules: the management of relationships as intangible assets

Jeremy Galbreath (Curtin Business School, Department of Management, Curtin University of Technology, Perth, Australia)

Management Decision

ISSN: 0025-1747

Article publication date: 1 March 2002

3354

Abstract

As much of the developed world faces a recessionary tide, age‐old questions on the nature of creating and sustaining lasting market value are once again being asked. In the past, questions of market value creation were answered by investing in tangible assets. Today, those same questions are being answered by investing in intangible assets. Intangible assets, such as knowledge, patents, organizational structure, copyrights, information technology, business processes and brand, among others, now constitute the majority of value created by firms today. However, ultimately, businesses are made up of a network of relationships: relationships with customers, employees, suppliers and partners. These “relationship assets” constitute a firm’s most valuable store of capital and their most important intangible assets. The ability to create and sustain maximum market value, therefore, requires a focused set of twenty‐first century management rules. Rules focused on intangible, relationship asset leverage.

Keywords

Citation

Galbreath, J. (2002), "Twenty‐first century management rules: the management of relationships as intangible assets", Management Decision, Vol. 40 No. 2, pp. 116-126. https://doi.org/10.1108/00251740210422794

Publisher

:

MCB UP Ltd

Copyright © 2002, MCB UP Limited

Related articles