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The determinants of export performance: a review of the empirical literature between 1987 and 1997

Shaoming Zou (Assistant Professor of Marketing and International Business, Department of Marketing, University of Missouri, Columbia, USA, and)
Simona Stan (Doctoral Candidate, Department of Marketing, University of Missouri, Columbia, USA)

International Marketing Review

ISSN: 0265-1335

Article publication date: 1 October 1998

9611

Abstract

Export performance research has proliferated in the last decade. Significant progress has been made in developing better theory and knowledge of the export performance of firms. However, the field of inquiry is characterized by a diversity of conceptual, methodological, and empirical approaches that inhibit the development of clear conclusions regarding the determinants of export performance. In this article, an updated review and synthesis of the empirical literature on determinants of export performance between 1987 and 1997 is offered. Using a combination of the narrative and vote‐counting approaches, 50 studies were identified, reviewed, and synthesized. Major directions for future research are also discussed.

Keywords

Citation

Zou, S. and Stan, S. (1998), "The determinants of export performance: a review of the empirical literature between 1987 and 1997", International Marketing Review, Vol. 15 No. 5, pp. 333-356. https://doi.org/10.1108/02651339810236290

Publisher

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MCB UP Ltd

Copyright © 1998, MCB UP Limited

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