Entrepreneurial internationalisation: a case study of Libra company

This paper aims to contribute to the understanding of internationalisation processes in transition economies, and to make an attempt to conceptualise a new model of entrepreneurial internationalisation.

A theoretical model of entrepreneurial internationalisation is developed, which is then tested in a case analysis of a Lithuanian company. The paper draws on Uppsala internationalisation theory, network theory and theories of international entrepreneurship.

Analysis shows that knowledge, to be a tool for decision making in the internationalisation process, is used to create beliefs or “images” of markets. Second, it is argued that incomplete, fragmented, and even contradictory knowledge results in a system of assumptions about international environment. Under the conditions of a highly turbulent business environment, risk and uncertainty could be handled once they are interpreted by creating a set of beliefs. These beliefs serve as a basis for international opportunity perception and recognition. Findings indicate that in the process of entrepreneurial internationalisation, opportunity plays a crucial role, since it shapes the mode and direction of further actions. Entrepreneurs perceive international opportunity as a future picture of reality, and their actions are organised according to this picture.

The paper is based upon a single case study of a company from a transition economy. Further, research development through many case studies in different countries with transition economies may enhance one's understanding of international entrepreneurship.

The study provides valuable knowledge for organizations intending to operate in turbulent economic environments.

The internationalisation process of the companies from transition economies is scarcely discussed in international entrepreneurship theory – and hence the paper addresses an important research gap. The study introduces new elements in the chain “knowledge – internationalisation event”. It is argued in the paper that those elements are beliefs and opportunities. The model shows how these elements interact in the process of internationalisation.