Selected issues in modeling consumer brand choice: The extended competitive vulnerability model
Essays by Distinguished Marketing Scholars of the Society for Marketing Advances
ISBN: 978-0-76230-869-9, eISBN: 978-1-84950-148-4
Publication date: 14 August 2002
Citation
Laroche, M. (2002), "Selected issues in modeling consumer brand choice: The extended competitive vulnerability model", Woodside, A.G. and Moore, E.M. (Ed.) Essays by Distinguished Marketing Scholars of the Society for Marketing Advances (Advances in Business Marketing and Purchasing, Vol. 11), Emerald Group Publishing Limited, Leeds, pp. 69-114. https://doi.org/10.1016/S1069-0964(02)11006-4
Publisher
:Emerald Group Publishing Limited
Copyright © 2002, Emerald Group Publishing Limited