Consumer Profiles and Perceptions: Country‐of‐origin Effects
Abstract
Country‐of‐origin research has concentrated on the examination of consumer product perceptions or attitudes towards products made in different countries based on a variety of intrinsic or extrinsic cues. This research takes a different approach by examining the impact of country of origin, levels of foreign product ownership and consumer′s occupational status on interpersonal perceptions. Since respondents were not asked to engage in direct evaluations of various products of domestic or foreign origins, consumer normative response tendencies should be minimized. This approach also allows the examination of differential effects of country of origin on different consumer segments according to the occupational status.
Keywords
Citation
Chao, P. and Rajendran, K.N. (1993), "Consumer Profiles and Perceptions: Country‐of‐origin Effects", International Marketing Review, Vol. 10 No. 2. https://doi.org/10.1108/02651339310032534
Publisher
:MCB UP Ltd
Copyright © 1993, MCB UP Limited