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The relationship between real sports and digital adaptation in e-sport gaming

Andreas Hebbel-Seeger (MHMK - University of applied sciences media and communication, Campus Hamburg Gertrudenstraße 3 D-20095 Hamburg Germany)

International Journal of Sports Marketing and Sponsorship

ISSN: 1464-6668

Article publication date: 1 January 2012

2825

Abstract

The relationship between real sport and its digital adaptation is significantly influenced by technological advancements. However, it is not a process that has developed in a linear fashion. On the contrary, it has been formed from diverse, parallel and to some extent opposing processes. In this paper, the relationship between real sport and its digital adaptation in computer games, virtual environments and augmented reality will be analysed using concrete examples.

Keywords

Citation

Hebbel-Seeger, A. (2012), "The relationship between real sports and digital adaptation in e-sport gaming", International Journal of Sports Marketing and Sponsorship, Vol. 13 No. 2, pp. 43-54. https://doi.org/10.1108/IJSMS-13-02-2012-B005

Publisher

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Emerald Group Publishing Limited

Copyright © 2012 by Winthrop Publications Limited

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