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How do Business Groups Function and Evolve in Emerging Markets? The Case of Turkish Business Groups

International Marketing Research

ISBN: 978-0-76231-369-3, eISBN: 978-1-84950-458-4

Publication date: 27 November 2006

Abstract

Business groups have become a significant phenomenon in the evolution and functioning of emerging markets. They also provide important partnership opportunities to foreign firms when they enter these markets. Yet, business groups have not received sufficient attention in the international marketing literature. In this paper, we provide an overview of the theories that explain how business groups function and evolve in emerging markets and generate propositions from that theory. We also present evidence on business group evolution from one emerging market, Turkey. Our work should inspire research questions for future study.

Citation

Yaprak, A., Karademir, B. and Osborn, R.N. (2006), "How do Business Groups Function and Evolve in Emerging Markets? The Case of Turkish Business Groups", International Marketing Research (Advances in International Marketing, Vol. 17), Emerald Group Publishing Limited, Leeds, pp. 275-294. https://doi.org/10.1016/S1474-7979(06)17010-6

Publisher

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Emerald Group Publishing Limited

Copyright © 2006, Emerald Group Publishing Limited