Survey research in the UK beer industry
Claudio Vignali
(International Marketing Research Group, Manchester Metropolitan University, Manchester, UK, and)
Demetris Vrontis
(International Marketing Research Group, Manchester Metropolitan University, Manchester, UK)
5574
Abstract
This research into the UK beer/brewing industry uses a quantitative‐based survey and seeks to investigate and analyse the national beer market for a major brewer.
Keywords
Citation
Vignali, C. and Vrontis, D. (2000), "Survey research in the UK beer industry", British Food Journal, Vol. 102 No. 5/6, pp. 371-380. https://doi.org/10.1108/00070700010329191
Publisher
:MCB UP Ltd
Copyright © 2000, MCB UP Limited