An evaluation of the NPD activities of four food manufacturers

Abstract

Highlights the large number of food product innovations and extensions being developed across Europe. The types of developments are often represented as “new developments”’ in their broadest sense. Research was undertaken to ascertain the types of developments being embarked on by SME food manufacturers and to identify the influences to which they are subjected when trying to meet the needs of the retailer, and ultimately the consumer. Concludes that food manufacturers are proactive in making a range of “adjustments” to their products rather than developing “new to the world products”.

Citation

Rudder, A. (2003), "An evaluation of the NPD activities of four food manufacturers", British Food Journal, Vol. 105 No. 7, pp. 460-476. https://doi.org/10.1108/00070700310497246