Evaluating Case Allowance Price Promotions for Food Products
Michael D. Geurts
(Brigham Young University, Provo, Utah, USA)
Heikki Rinne
(Brigham Young University, Provo, Utah, USA)
153
Abstract
Intense competition for consumers′ attention and for their expenditures has forced manufacturers to seek different ways to motivate all channel members to push their products.
Keywords
Citation
Geurts, M.D. and Rinne, H. (1989), "Evaluating Case Allowance Price Promotions for Food Products", British Food Journal, Vol. 91 No. 5, pp. 13-16. https://doi.org/10.1108/00070709010133793
Publisher
:MCB UP Ltd
Copyright © 1989, MCB UP Limited