Healthy and Light Foods: Understanding the Consumer

Abstract

Describes recent research on consumer behaviour and buying patterns and health. Suggests that health awareness has increased, that health issues are of growing concern, and that this is reflected in consumer behaviour. Age and demography also play a part. Discusses the repertoire effect using specific products as case examples.

Citation

Bartlam, M.J. (1993), "Healthy and Light Foods: Understanding the Consumer", British Food Journal, Vol. 95 No. 3, pp. 3-11. https://doi.org/10.1108/00070709310037841