The new fasces of the fast food market? The potential for consortia in pizza home delivery
Abstract
The pizza food service market is becoming increasingly polarized, the independent operators are operating in illiberal market conditions. Presents a taxonomy of competition within the food service market, and suggests that the independent operators could become members of a consortia to improve their position. Gives some of the results of a survey of independent operators, which indicates there are mixed feelings concerning membership.
Keywords
Citation
Price, S. (1997), "The new fasces of the fast food market? The potential for consortia in pizza home delivery", British Food Journal, Vol. 99 No. 11, pp. 438-446. https://doi.org/10.1108/00070709710196535
Publisher
:MCB UP Ltd
Copyright © 1997, MCB UP Limited