Erratum

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/02634509810224428. When citing the article, please cite: Stuart Laverick, (1998), “Case study - the leveraging of brand equities to create a category champion: Nestlé’s management of Crosse & Blackwell”, Marketing Intelligence & Planning, Vol. 16 Iss: 4, pp. 241 - 248.

Citation

(1998), "Erratum", British Food Journal, Vol. 100 No. 9, pp. 405-412. https://doi.org/10.1108/00070709810247807