Nirula’s small business

Abstract

This case is about a local food chain in India, Nirula’s. As McDonald’s penetrates New Delhi, Nirula’s is faced with unprecedented competition from abroad. The small enterprise must be globally competitive in order to sustain competition from global players who are forcing it into a formerly protected market. One strategic option for Nirula’s is to expand its plans for internationalisation.

Citation

Paul Dana, L. (1999), "Nirula’s small business", British Food Journal, Vol. 101 No. 5/6, pp. 500-505. https://doi.org/10.1108/00070709910278523