A blended e‐learning approach to intercultural training

Abstract

As employees become more globally and technically savvy, it is inevitable that e‐learning finds its way into the practice of intercultural training. After a decade of providing customized face‐to‐face intercultural training, Cendant Mobility’s intercultural experts are responding to the changing profile of the global workforce. Together with their e‐learning partner, Mentergy, they embarked upon a journey toward developing a blended learning solution that is designed to unlock the potential of e‐learning, while maintaining their commitment to genuinely impactful skill‐based intercultural training. The focus of this article is on challenges and lessons learned which include: maintaining cultural appropriateness; technological accessibility; training trainers for this new modality; and attaining user acceptance for a global rollout of a blended e‐learning intercultural training program.

Citation

Stewart, J.M. (2002), "A blended e‐learning approach to intercultural training", Industrial and Commercial Training, Vol. 34 No. 7, pp. 269-271. https://doi.org/10.1108/00197850210447264