A FRESH APPROACH TO THE MBA
Abstract
The Master of Business Administration (MBA) degree is generally regarded as the principal postgraduate qualification in business. This article describes the process by which a business school reviewed and redesigned its MBA programme. The main changes were increased attention to information technology, greater emphasis on skills and on integrative framework not wholly reliant on the Business Policy course. The programme can also be taken via a new diploma‐level course.
Keywords
Citation
Anderson, G. (1990), "A FRESH APPROACH TO THE MBA", Industrial and Commercial Training, Vol. 22 No. 1. https://doi.org/10.1108/00197859010142995
Publisher
:MCB UP Ltd
Copyright © 1990, MCB UP Limited