Building an Organization that Survived and Grew in Difficult Times

Abstract

Takes a broad look at the major global trends affecting businesses and people who work in them. Proposes in some detail how business leaders will need to respond if their enterprises are to flourish and grow. Written for business leaders and developers, suggests that survival and health depends on discerning these inexorable trends and wisely working with rather than against them. Takes the form of a fictitious chief executive looking back from 2004 on the ideas he developed ten years earlier and his organization′s struggle, ultimately successful, through difficult times.

Citation

Nixon, B. (1994), "Building an Organization that Survived and Grew in Difficult Times", Industrial and Commercial Training, Vol. 26 No. 10, pp. 18-22. https://doi.org/10.1108/00197859410073691