The Pygmalion effect
Paul Loftus
(International Business Consultant based in Montreal, Canada)
3778
Abstract
Aims to answer the questions: What is the Pygmalion effect? How can it be used to advance careers? How can the negative effect be broken? Uses Rosenthal′s four‐factor theory to provide some answers to those questions.
Keywords
Citation
Loftus, P. (1995), "The Pygmalion effect", Industrial and Commercial Training, Vol. 27 No. 4, pp. 17-20. https://doi.org/10.1108/00197859510087578
Publisher
:MCB UP Ltd
Copyright © 1995, Company