Principles of price and pricing policy for the information marketplace

Abstract

Considers a number of aspects of pricing, including the classical relationship between price and supply and demand, pricing objectives, factors affecting pricing decisions and aspects of pricing policy and pricing methods. Explores the relevance of these concepts in the information marketplace. The central role that price plays in regulating a marketplace makes an understanding of pricing essential.

Citation

Rowley, J. (1997), "Principles of price and pricing policy for the information marketplace", Library Review, Vol. 46 No. 3, pp. 179-189. https://doi.org/10.1108/00242539710167887