Interpreting corporate transformation through failure
Marie L. Thorne
(University of the West of England, Bristol, UK)
3081
Abstract
Defines and evaluates transformation, and examines why transformation efforts can fail. Provides a case study, describing the context, strategy and change processes. Finally, identifies what lessons can be learned from working with failure.
Keywords
Citation
Thorne, M.L. (2000), "Interpreting corporate transformation through failure", Management Decision, Vol. 38 No. 5, pp. 305-314. https://doi.org/10.1108/00251740010340481
Publisher
:MCB UP Ltd
Copyright © 2000, MCB UP Limited