A framework for concentric diversification through sustainable competitive advantage
Abstract
This article investigates the issue of diversification around the core business, namely concentric diversification. There have been many diversification failures reported over the last few decades. Little guidance has been available to firms who plan to diversify in order to grow. The literature relating to competitive advantage, sustainable competitive advantage, and concentric diversification is reviewed. A process is then presented to help managers make sound strategic diversification decisions, thus reducing the risk of failure.
Keywords
Citation
Rijamampianina, R., Abratt, R. and February, Y. (2003), "A framework for concentric diversification through sustainable competitive advantage", Management Decision, Vol. 41 No. 4, pp. 362-371. https://doi.org/10.1108/00251740310468031
Publisher
:MCB UP Ltd
Copyright © 2003, MCB UP Limited