Spotlight on Stuart L. Hart

Abstract

Purpose

This paper seeks to provide an interview with Professor Stuart Hart discussing how multinational corporations can be a catalyst for a truly sustainable form of global development, solving social and environmental problems while prospering in the process.

Design/methodology/approach

This paper uses an interview technique to reveal Stuart L. Hart's views on how multinational corporations can be a catalyst for a truly sustainable form of global development.

Findings

Explains the focus of the base of the pyramid or BOP protocol which emphasizes the need for multinational corporations (MNCs) to acquire a “native capability” in order to understand developing markets and identify and respond to local needs and requirements. Puts forward an argument for forging unconventional partnerships in developing countries and stresses the importance of finding the right local partners and building businesses from the ground up.

Originality/value

This paper provides some useful views on multinational corporations.

Citation

Powell, S. (2006), "Spotlight on Stuart L. Hart", Management Decision, Vol. 44 No. 10, pp. 1476-1484. https://doi.org/10.1108/00251740610715768