Corporate Hospitality: Marketing of a Monster?

Abstract

Recent developments in the UK corporate hospitality industry are outlined. The progressively more favourable media attention paid to corporate hospitality is assessed and the dangers involved in such developments are discussed.

Citation

Ramsay, J. (1990), "Corporate Hospitality: Marketing of a Monster?", Management Decision, Vol. 28 No. 4. https://doi.org/10.1108/00251749010005114