Penetrating the Information Barrier

Abstract

Conducting an industry analysis using Michael Porter′s model required detailed information. Using the model to analyse a new industry was difficult because there was little business information available. Develops a model to supplement Porter′s schema to facilitate gathering important information in preparing a business plan.

Citation

Ross, S.C. (1993), "Penetrating the Information Barrier", Management Decision, Vol. 31 No. 5. https://doi.org/10.1108/00251749310041797