Business modelling on a personal computer

Abstract

Exploring data and relationships between variables by visual inspection permits one to obtain excellent information for decision‐making purposes. CA Compete! for Windows facilitates this process. The range of applications for the package in management decision making is quite enormous. Illustrates an application in the marketing control process. The example illustration can be expanded and developed to provide a control mechanism which enables the user to have a better chance of ensuring that objectives are met.

Citation

Proctor, T. (1995), "Business modelling on a personal computer", Management Decision, Vol. 33 No. 9, pp. 38-43. https://doi.org/10.1108/00251749510098973