Robust strategies in a day

Abstract

As a development from previous work on “simpler scenarios”, a format has now been devised which allows the complete scenario planning process, from start of environmental analysis to finished robust strategies, to be run in just one day. The new process revolves around four main sessions ‐ compressed into a single day: (1) development of global scenario drivers for 2025; (2) development of “industry sector” drivers for 2010; (3) development of alternative scenarios; (4) investigation of key turning points and development of robust strategies

Citation

Mercer, D. (1997), "Robust strategies in a day", Management Decision, Vol. 35 No. 3, pp. 219-223. https://doi.org/10.1108/00251749710169422