Developing and implementing value‐based strategy
David Walters
(Associate Professor, School of Economic & Financial Studies, Macquarie University, New South Wales, Australia)
4532
Abstract
Proposes an approach for implementing value‐based management expectations into strategic and operational management activities. Also considers issues concerning marketing and operations management as well as finance. Addresses the scope of business and its planning horizon, and both applies existing concepts and develops others.
Keywords
Citation
Walters, D. (1997), "Developing and implementing value‐based strategy", Management Decision, Vol. 35 No. 10, pp. 709-720. https://doi.org/10.1108/00251749710192020
Publisher
:MCB UP Ltd
Copyright © 1997, MCB UP Limited