A trust interpretation of business to business relationships: a case‐based discussion
Keith Blois
(Fellow in Industrial Marketing and Member of the Oxford Institute of Strategy and International Management, Templeton College, Oxford, UK)
1386
Abstract
The concept of “trust” has attracted a great deal of attention in recent studies of inter‐organisational relations. In particular it has been suggested that the establishment and maintenance of trust is central to building business to business relationships. Using a well‐known case study the additional insights which a trust approach to the analysis of a business to business relationship offers are considered.
Keywords
Citation
Blois, K. (1998), "A trust interpretation of business to business relationships: a case‐based discussion", Management Decision, Vol. 36 No. 5, pp. 302-308. https://doi.org/10.1108/00251749810220504
Publisher
:MCB UP Ltd
Copyright © 1998, MCB UP Limited