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Building organizational citizenship

Baird K. Brightman (President of Worklife Strategies, Sudbury, Massachusetts, USA)
John W. Moran (Director of the Y2K program, CareGroup Inc., Boston, Massachusetts, USA)

Management Decision

ISSN: 0025-1747

Article publication date: 1 November 1999

3000

Abstract

Since every organization’s success is built on the participation and good work of its staff, this article advises leaders to view their organization as a country, and frames their primary management challenge as creating “organizational citizenship”, defined as a voluntary consistent commitment to the goals, methods, and ultimate success of the organization. Most leadership strategies are designed to create specific business results; their effectiveness will depend on the creation of a culture of patriotism throughout the organization.

Keywords

Citation

Brightman, B.K. and Moran, J.W. (1999), "Building organizational citizenship", Management Decision, Vol. 37 No. 9, pp. 678-685. https://doi.org/10.1108/00251749910298968

Publisher

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MCB UP Ltd

Copyright © 1999, MCB UP Limited

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