Conversion intentions of interns: what are the motivating factors?
Abstract
Purpose
The purpose of this study is to investigate interns’ supervisory support expectations, psychological contract obligations, job satisfaction, perception of advancement opportunities and affective organisational commitment in an attempt to gain a better understanding of how these variables influence interns’ conversion intentions.
Design/methodology/approach
This study focuses on college juniors and seniors who were enrolled in retail/service programs at one of three major US universities, and successfully completed a retail/service internship. An online survey was used to assess the influence of interns’ psychological contract expectations regarding employer obligations, supervisory support expectations, job satisfaction, perception of advancement opportunities, and affective organisational commitment on interns’ conversion intentions (intent to accept an offer for full‐time employment).
Findings
Findings indicate that employers can establish a foundation for intern retention by fulfilling obligations, both implicitly and explicitly. Furthermore, to ensure continued success of their interns, retailers should rely on supervisors and/or mentors to provide guidance, support and feedback.
Research limitations/implications
Research is limited to students who completed a retail/service internship during 2008.
Practical implications
Results provide practical implications to aid in internship program development, assist in interns’ educational and professional development, and enhance the likelihood of successful conversion of interns to employees for retail/service businesses.
Originality/value
This paper is based on actual feedback from interns. Findings will assist retailers in identifying how they can differentiate their internship programs from their competitors’, and how they can increase internship conversion rates. Additionally, the paper identifies salient factors that motivate interns to accept an offer for full‐time employment from their internship company.
Keywords
Citation
Hurst, J.L., Good, L.K. and Gardner, P. (2012), "Conversion intentions of interns: what are the motivating factors?", Education + Training, Vol. 54 No. 6, pp. 504-522. https://doi.org/10.1108/00400911211254280
Publisher
:Emerald Group Publishing Limited
Copyright © 2012, Emerald Group Publishing Limited